Write to Soo-young Seong at Lee edited this article. Not only is the song setting fresh records, but it has also received critical acclaim from various music media outlets and critics who are already calling it the "summer track of the year". Since its release, the new summer track has been topping music charts in 18 countries, including Egypt, India, Peru, Russia and the United Arab Emirates.īTS shared its first-ever performance of Butter via video at the BBMA, drawing an explosive response from fans who went wild throughout the premiere.īTS performs Butter at the Billboard Music Awards (Courtesy of Bangtan TV)īutter is off to a promising start. It also reached 100 million views in 21 hours - three hours faster than Dynamite. The YouTube premiere of the music video attracted 3.9 million concurrent viewers, beating the previous record held by BTS' Dynamite, which had drawn 3 million concurrent viewers. It broke the single-day streaming record on Spotify on May 21 with over 20.9 million streams - near double that of the previous record of 10.9 million streams held by Ed Sheeran and Justin Bieber's track, I Don't Care, in 2019. And now the group's latest single, Butter, is expected to surpass even Dynamite's success.īutter has been on a record-breaking streak. BTS also achieved monumental success topping Billboard's Hot 100 list. Their autumn megahit, Dynamite, landed BTS a Grammy nomination in March of this year - the first time for a Korean group to be nominated for that award. Since 2017, BTS has won the Top Social Artist award for five straight years - a testament to their immense and continued popularity. On May 24 (Korea Standard Time), the iconic K-pop group won four trophies at the BBMA in the following categories: Top Selling Song, Top Song Sales Artist, Top Duo/Group and Top Social Artist. The K-pop boy band continues to set fresh records - becoming the first Korean band to scoop up four awards at the 2021 Billboard Music Awards (BBMA) held Sunday night at the Microsoft Theater in Los Angeles, during which they remotely debuted their new summer track, Butter. That's when we actually hear the song.BTS debuted Butter during the 2021 Billboard Music Awards, held May 23 in Los Angeles.īTS is unstoppable. Actually, when we hear the song the most is when we're doing our choreo practice. This is such a fun song.’ Now, of course, we've heard it a lot, maybe too much. Then we were saying to each other, ‘This is so great. This is a really fun song so when we finished recording it, we all listened to it together. That's why we chose this song and that's why we decided to release this song. We wanted to have a summer song that can heal and console people. We wanted to create a song that's really upbeat, that's a really summer song that, as you said, it makes people happy and go out and dance. 1 on the Billboard Global 200, Billboard’s weekly look at the songs that have performed the best in dozens of markets all around the world. The K-pop group also told Lowe, via an interpreter, that “it's been a while since we actually released a summer song. “We thought we needed another summer number, and ‘Butter’ was perfectly fit for that. The boys spoke to Apple Music's Zane Lowe ahead of the Billboard Music Awards about “Butter.” RM said the pandemic was the impetus behind the new track: “Firstly, we never actually expected that we were going to release another single, but the virus is getting longer and longer so we thought we need another summer song,” RM said.
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